client: Board Sports Distribution
location: Athens Heart / Pireos Street / Athens-Greece
architectural design: archivirus in collaboration with Nick Tsitsimelis
construction: Gabi Grup
photographer: Athanasia Psaraki
The story goes on with a shop in shop downtown Athens.
the area where the shopping mall is situated
is mostly industrial full of small factories and warehouses.
aim of the design was the shop to look more
like a construction site rather than a luxury boutique.
we wanted to create an atmosphere that even the
low-income worker, child or family would feel comfortable
to buy well known street label cloths in good prices.
so the side walls of the shop, a big rectangular space around 150 s.q. meters,
are made of common red brick, the same one we see at the
construction sites while the floor is left the way it was - raw concrete.
wooden palettes and stands made of cheap hydraulic pipes
are scattered randomly around the shop displaying the products
while the brick walls serve for a face-out display.
in conradiction to this raw atmosphere some wooden frames
serving for the shoes display and the accesories are the only
remnants of a wealthier past and maybe the only hopeful vessels
for a better future...